For this activation, we took the newest iteration of Cadbury Dairy Milk and Cadbury Fingers and partnered with local cult-favourite Andrea’s Cookies for a week-long takeover that delivered some sweet surprises. This included launching two net-new Andrea’s Cookies flavours featuring both Cadbury brands.
I designed everything and served as the producer for the execution. This meant creating custom graphics for both inside and outside the store to completely transform the space into a Cadbury-infused experience, while still keeping the elegance of the Andrea’s Cookies brand intact. I also designed custom co-branded logos and merchandise that helped sell out the partnership on Toronto’s bustling Ossington strip.
To back up the physical pop-up, we produced a variety of high-impact video content that pulled in millions of views on TikTok to drive massive foot traffic to the activation. We then kept the momentum going through a sustain period, creating recipe content that brought the collaboration directly to viewers at home.
Client: Mondelez International
Producers: BuzzFeed Canada (Nathan George, Matthew McPhee, Kyle Richmond, Liza Hicks)
Agency: Vaynermedia
Build: RGXM
Photography: Sara De Ledesma
