In partnership with Axsome Therapeutics, I led the creative execution for a national awareness campaign focused on the authentic lived experiences of Major Depressive Disorder (MDD). Produced at BuzzFeed’s New York studios, this project required a high degree of sensitivity and strategic alignment to balance authentic storytelling with the rigorous compliance standards of the pharmaceutical industry. I directed a diverse cast of creators from across the U.S., ensuring the narrative remained human-centric while meeting the performance goals of the integrated partnership.
Agency: Klick Health
Editor: Sheldon Ludwig