In 2022, I led the creative execution for a co-branded campaign to promote the Toronto launch of Cirque du Soleil’s KOOZA. This project involved managing an integrated partnership to create high-energy, engaging content that captured the scale and artistry of the production.
Serving as the lead on-set, I oversaw the full creative lifecycle—from casting and talent direction to managing a multi-disciplinary team through post-production. By balancing Cirque’s iconic visual standards with BuzzFeed’s signature engagement style, we delivered a polished, high-impact piece of content that successfully drove awareness for the show’s latest run.
Producer: Kyle Richmond
Production Company: Corbin Visual
Editor: Samuel Iannicelli