I’ve spent several years creating a wide range of content for Coca-Cola, ranging from small-scale organic stories to longer form content pieces. This work has taken me across the country—whether I was scouring Canada for internationally-inspired coffee drinks or handing out cold-hard cash to unsuspecting Canadians.
These videos were a true labour of love and a masterclass in showcasing a global icon in an organic, thoughtful way. My focus was always on ensuring that even the largest activations felt personal and authentic to the BuzzFeed audience, balancing high-production logistics with the spontaneous, human moments that make a brand resonate.
Client: Coca-Cola
Producers: BuzzFeed
Agency: WPP
Production Company: Corbin Visual, KRP
Editors: Samuel Iannicelli, Sheldon Ludwig, Max Kopanygin